Cosmetics, as indispensable consumer goods in daily life, have long relied on packaging design as a key factor in attracting consumer attention. With intensified market competition, many companies have opted for similar or identical packaging materials and designs to reduce costs, resulting in a proliferation of products with strikingly similar appearances. This phenomenon has somewhat weakened brands' distinctive characteristics and left consumers feeling perplexed when making choices.
Despite the prevalence of homogenization, some brands in the market persist in using high-quality packaging materials to enhance brand image and product quality. These brands typically enjoy stronger market competitiveness and higher customer loyalty. Conversely, brands relying on low-cost, low-quality packaging are gradually losing market share, exemplifying the "Gresham's Law" effect.
From the consumer's perspective, as living standards rise and consumer awareness matures, there is a growing emphasis on product quality and safety. High-quality packaging materials not only better protect products and reduce damage during transportation but also provide consumers with a superior user experience. Therefore, brands that adhere to using premium packaging materials are more likely to gain consumer trust and support.
The rise in environmental awareness has also prompted cosmetics companies to prioritize the sustainability of packaging materials. The use of eco-friendly packaging not only aligns with social responsibility but also serves as a significant highlight in brand promotion. Against this backdrop, brands still using traditional, non-biodegradable materials face increasing market pressures.
