No one expected that the pandemic, which broke out in the world two years ago, would continue to this day
Spread across the globe. This pandemic is not just changing the way people live,
It has also made health care and environmental protection the focus of attention,
At the same time also let beauty cosmetics have a new goal and direction.
According to authoritative trend forecaster WGSN,
In the analysis report of the 5 trends of cosmetics industry in 2022.
It's not hard to find Beauty Snacking, Waterless Washing, Professional & Home Skincare, Fermented Beauty, Green Beauty & Sustainable Beauty.
Will become the key for all brands to develop new cosmetics in 2022.
Trend 1. Beauty snacks
Beauty snacks are the new trend of health, eating snacks has been classified as a bad habit, because most of the snacks are added with high sugar, fat, salt and processed flour, etc., excessive consumption will naturally harm your health. However, during the home office, the mouth is always hungry for something to remind what to do? Featuring the trend of "beauty snacks" featuring 0 calories and 0 sugar, you can eat snacks at ease, satisfy your appetite and replenish collagen at the same time. More edible skin care products such as candy bars and health bars will be introduced this year. Beauty care is no longer just serums and masks, no longer just done on your bedroom dresser, no longer just using beauty products at home every day. Now, skin care can be done at any time of day, including while on the road, with snacks, drinks or a quick meal. This is a market with huge growth potential for both international and domestic brands. Skin-improving snacks could be the next lucrative frontier in China's oversaturated beauty market. Beauty snacks also contain "mini beauty moments", such as taking five minutes to apply a simple eye mask or hand cream to enjoy a relaxing and quick "skin care dessert".
Trend 2: Waterless washing
Anhydrous cosmetics is a hot beauty trend that has grown out of the environmental issue of water scarcity. With two-thirds of the world's population likely to face water shortages by 2025, more consumers have become more concerned about energy conservation and environmental protection in recent years. Therefore, in terms of water saving, more and more cosmetics brands pay more attention to sustainable development and actively adopt water saving measures in product R&D and marketing. Anhydrous cosmetics have two definitions, namely, the production of cosmetics raw materials with concentration or water activation formula instead of water to achieve a moist touch effect. For example, different from traditional liquid products, the "solid-state concentration" beauty products adopt anhydrous formula, incorporating rosehip oil, Jojoba oil and other plant ingredients and oils instead of water, which not only improves the practicality of the products, but also reduces the need for preservatives and other unnecessary materials. The second is that consumers do not need to use water in products that contain water in their ingredients, such as hand sanitizers and dry hair sprays.
Trend 3: Professional skin care equipment at home
During the operation control period, many people were disappointed that they could not enjoy professional facial care at home. In order to meet the demand of our professional skin that occupy the home, many brands are developing in the home to provide professional beauty standard substitute effect, the effect of these high-tech products and cosmetic clinic, but as long as at home, spend much money to purchase a home professional skin care equipment used for the rest of my life, let it be in the home also can enjoy comfortable professional facial care.
Trend 4: fermentation beauty
With the booming development of China's skin care market and the improvement of consumers' consumption capacity for top skin care products, knowledge marketing prevails and fermented cosmetics become popular. What ferment hairdressing says is effective hairdressing active ingredient classics ferment hind, make its better absorb hairdressing protect skin to taste, and in this process, beneficial component is decomposed and tiny change, harmful component is cleared. Enzymes that break down molecules are released to penetrate the skin more quickly and deliver to various skin and hair structures. In fermenting process, still can produce "acid", wait like lactic acid and acetic acid, can use them as natural antiseptic, can rise to defer the action of skin aging.
Trend 5: Recycling or packaging reuse
You know what? The cosmetics industry produces at least 151 billion discarded cosmetic packaging products each year, and the plastic waste we throw away can take 500 years or more to fully decompose. With people's awareness of environmental protection becoming higher and higher, in recent years, more and more beauty brands have removed the gorgeous "excessive packaging", and environmental protection, sustainable packaging and empty bottle recycling as the key research and development and promotion of cosmetics brand development. Reusable packaging is one of the most effective ways to reduce waste, use fewer resources, lower your carbon footprint and support a circular economy. Hope by this green cosmetics environmental protection wind, wake up the public awareness of environmental protection, invite everyone to be a small environmental protection vanguard.
